Guy Lane is a protean sustainability thought-leader & practitioner:
strategist, advisor, commentator, entrepreneur, blogger, novelist & presenter

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1 Bright Point

Queensland development company Meridien, purchased an electric GEM car for 1 Bright Point on Magnetic Island. Kylie, the Sales Manager, had a great time driving the vehicle around the Island. However, the police were not impressed as the vehicle needed a special permit. SEA O2 assisted Meridien to acquire the permit. Unfortunately, the Transport Department rules were so onerous that the permit only allowed the vehicle to cross the Council road between Bright Point and the Nelly Bay ferry terminal. At least, Meridien was now able to pick its guests up at the Ferry in a zero emissions car.

Kylie Chester in the GEM car at
1 Bright Point on Magnetic Island.

19 Stanley Street

Northern Management Group (NMG) are a property development firm based in Townsville. Through SEA O2, Guy advised NMG on green building elements for their three story commercial property at 19 Stanley Street. Guy also wrote the media releases for and co-ordinated two news stories. One of these stories was on the installation of the white (solar reflecting) roof. The other story - Electric Yellow Crane Runs on Green Power - detailed how the crane used on the building site was running on Ergon Energy Clean Energy (a greenpower product). Pictured right, Guy Lane assists a Channel 9 journalist to interview a concreter who had been dragged out of the hot-mix to talk about the crane.

100 Global Sustainability Leaders

In 2011, Guy Lane was named on the ABC Carbon Global Sustainability Leaders list. The list was devised and produced by Ken Hickson, Chairman/CEO of Sustain Ability Showcase Asia and ABC Carbon. Nominations were invited through ABC Carbon Express newsletter and received from readers around the world.


All-Safe Energy Efficient Products

In 2008, through SEA O2, Guy undertook a sustainability audit for All-Safe, a retail chain specializing in energy efficiency products for homes and businesses including ceiling insulation, solar PV, solar hot water and skylights. The sustainability audit calculated the carbon emissions from electricity, fuel and air travel from three of the eight Queensland stores. The audit also considered the carbon reduction in the community that resulted from the use of the energy efficient products sold by All-Safe. The results showed that there was a significant reduction in carbon emissions in a community resulting from the presence of the All-Safe stores. While this argument may technically be a non-sequitur, it was nonetheless used to good effect as a politcial rallying point for a brand that offered climate solutions.


Aquaria is Guy's sixth novel. It was written in between May and July 2016 on the CityCat ferry. The story addresses sustainability issues in the ocean.

Lucy Callahan (38) is known as the Sealioness of Aquaria Bay due to her reputation for risk-taking, showmanship and thinking big. She’s the founder of Aquaria, the world’s most popular public aquarium and marine science precinct. One day, an oil rig ominously parks offshore. Callahan learns that Expedient Energy plans to drill for petroleum in the Aquaria marine park. The threat crystallises when the oil firm take over the Aquaria board, and the extent of their plan becomes known. Callahan dives into battle, prepared to risk everything to protect her life’s work. However, when her partner, Sam, starts running interference, Callahan realises that winning the battle against the oil firm may come at a personal cost. How will the Sealioness of Aquaria Bay respond to this dilemma? Will she give in to Sam’s wishes, or fight to the bitter end, regardless.

Lucy Callahan is a create a dynamic character who helps to communicate issues around sustainability in the ocean. She is more at home with marine life than with most humans and will stop at nothing to protect the ocean.

Bio Boys

The Bio Boys is the title of an article about reeFUEL biodiesel - the biodiesel distribution company that Guy co-founded in 2006. The Bio Boys was the the lead story in Townsville CityLife's September 2006 edition.

Originally, Guy Lane and Mark Roberts were interviewed by a journalist working for the magazine. However, the original copy was deemed unsuitable, so Guy negotiated with the magazine editor to ghost-write the story. Guy's draft was subsequently accepted with just a few minor edits.

The cover image shows Guy Lane and Mark Roberts posing with a borrowed red Peugeot 307. This vehicle was being run on reeFUEL biodiesel and was, at the time, one of the most carbon efficient production cars in Australia.


In late 2013, Guy took an interest in the new cryptocurrency called Bitcoin.

Particularly, he was interested in stories about the massive energy consumption of the bitcoin mining computers.

Unable to find any solid information on Bitcoin's carbon footprint, Guy developed a methodology to calculate the greenhouse emissions from the whole Bitcoin network. He named this the Bitcarbon Method.

Using this methodology, it is estimated that if the price of Bitcoin gets to $1,000,000 each as some analysts have projected, the Bitcoin miners will produce about 8.25 Gigatonnes of CO2 per annum - equivalent to the carbon footprint of Japan and China, combined.

The Bitcarbon Method was written up in a 3,000 word essay on the website and recieved a lot of media interest.

Of note: In 2017, Guy's work was vindicated through a report by a Cornell University computer scientist and assistant director of the Initiative for Cryptocurrencies and Contracts. "Bitcoin's energy usage is a function of the currency's exchange rate and the block reward." In other words, if the price goes up enough, miners will add whatever computing power they can afford to profitably capture mining rewards.

Blue Australasia

In early 2014 Guy assisted Dr. Martin Blake to set up a company called Blue Australasia Pty Ltd, or just Blue, for short. The idea was to commercialise Gunter Pauli's ideas of the Blue Economy.

Guy developed the branding, incorporated the company, drew up its communication and marketing collateral and built the website. He also undertook extensive research into the Blue Economy to assist in communicating the concept. Later, he assisted the anointed Australasian Leader of Blue Australasia in the capacity as Executive Strategist. The project was returned to its initiator with a positive cash balance in September, 2015.

Blue Gum Solar

In July 2017, Guy assisted in the planning for business model that would allow for a 'Sausage Machine' of multi-megawatt solar farms for regional Australia.

Using his established networks in the energy industry and beyond, Guy developed a work plan that would allow the idea to quickly become a business. He work plan included the rapid adoption of market intelligence of the Australian solar farm industry which was poised for a rapid expansion. It was planned to learn this industry quickly, and then apply Blue Ocean Strategy to it. A key point that was identified was development of a simple process to allow for the rapid qualification of a site's solar farm potential without risking more time or money than was needed. The investigation necessarily considered issues associated with connection to the network, Power Purchase Agreements, branding (Blue Gum Solar was Guy's proposed working title), finance for the $30 million plus plants, Angel Investors, exit strategies for investors, and a timeline for the Solar Sausage Machine to be taken to an Inital Public Offering.

Carbon and Crypto-Coins

In June 2017, Guy put his mind to a business model that combined carbon offsetting with cryptocurrencies. This lead to an in-depth assessment of cryptocurrencies (including Ethereum, Bancor, NXT, Aragon, E-Dinar, Solar Coin, BitNatura etc); Initial Coin Offerings as a capital raising mechanism; mechanisms to create a proprietary cryptocoin without needing to engage professional coders and developers; and mechanisms by which to help a valueless, freshly-minted cryptocurrency develop and hold a dollar value. The cryptocurrency space is very interesting and provides a wide range of novel opportunities to dovetail with other business models.

Carbon War Room

In 2010, through the Funnel Exchange, Guy sat on a panel of the Carbon War Room that discussed : Unlocking the Barriers to Investment in Eco-Efficient Marine Technology.He also moderated a conversation on the subject with leaders in the cruise ship industry.

Carlyle Gardens

Through SEA O2, Guy assisted Prime Trust (a publically listed company) in its expansion of the Carlyle Gardens retirement village in Townsville. Carlyle Gardens was growing from about 350 retirement homes to a total of 700.

SEA O2 advised on ways to make the new homes more sustainable and as a result, five energy efficiency improvements for the new homes were mandated:

- Light coloured roofs
- Vaccum tube solar hot water
- CFL down lights instead of halogen
- Windworker roof ventilation
- Centimeter in-home energy meter.

Flying into Townsville, the light coloured roofs of Carlyle Gardens new estate are clearly visible. Guy also introduced Zingspace to the development who implemented sophisticated water sensitive urban design.

SEA O2 estimated that these changes would have led to an estimated reduction in energy demand and CO2 emissions of about 50%. The picture clearly shows how light the roofs are on the new development (left) compared to the old buildings on the left. In the tropics, a light coloured roof is the first line of defence against the hot sun. Unfortunately, the GFC killed off Prime Trust and the building work ceased.


The basis of Cleanership is some sort of vessel or vessels that are tasked with retrieving plastics from rivers, seas, and coastlines. We are investigating a range of opportunties, from converted tuna boats to robot drone ships.

Climate Change in Townsville

SEA O2 was commissioned by Creek to Coral to investigate the projected impacts of climate change on Townsville with a view to how this would impact regional water quality. We found that capital cities of Australia had been modelled for climate change but not Townsville, and so we advised our client to commission CSIRO to run a climate change model specifically for the City. With this report in hand, we were able to interpret the data into layman's language and working with the water quality team determine water quality impacts for 2015, 2030 and 2070. Click image to see the report.

Colliers International

SEA O2 undertook a greenhouse audit of the Townsville office of Colliers International and developed a carbon offset program totaling 100 tons CO2e using CFL lamps. In this program, the Colliers maintenace manager was given a large volume of CFL lamps which he used to replace incandescent lamps in Collier's rental properties. SEA O2 also drafted a press release for Colliers about the project and this resulted in news media in the Townsville Bulletin.

C-Through Patent

In 2007, Guy commenced the process of acquiring a patent: A System for Use in Carbon Offsetting - AU2007216768. The patent covered a mechanism by which to divide carbon credits into multiple sub-credits for the purposes of carbon offsetting in units smaller than 1 ton CO2e. Unfortunately, the GFC interfered with the funding process and it was not possible to complete the patent process in time and it lapsed in 2011. The mechanism described in the patent was used in one of Guy's carbon offset schemes, Uncook and was given the brand name C-Through.


Through SEA O2 Guy attended the United Nations Environment Program Environmentally Sound Technology (EST) Showcase in February 2006 and exhibited a range of environmental technologies.  The EST Showcase featured a wide spectrum of environmental technologies and was an add-on event to four UNEP conferences. SEA O2 attended the event representing six cleantech firms from Australia.


In 2016, Guy Lane invented the concept of Ecophiny - an 'ecological epiphany' an emotional realisation that we humans are harming the Earth, and that we must change our ways to protect her. Ecophiny is a core concept of Eearth Culture. The concept was first promoted in a blog post titled ECOPHINY: an antidote for climate change cognitive dissonance.

The Ecophiny logo is a modified version of the Uffington White Horse, a piece of art that dates back over 3,000 years.

Eearth Culture

Founded by Guy Lane in August, 2016, Eearth is a new counter-culture based on belief, knowledge & practice devoted to environmental sustainability & well-being for all.

What Eearth Offers:

- Get sensible answers to the Big Questions of life
- Discover 9 Earth Systems to protect
- Spiritual growth via Ecophiny & Ecological Self
- Learn why Eearth Culture is So Important
- Enjoy new Cultural Celebrations
- Believe, Know & Practice sustainability
- Understand issues of Collapse & Transition

A fictionalised introduction to Eearth Culture is available in the Eearth novel. Read it free, today.


In 2007 and through SEA O2, Guy worked with Rolf Roth, the founder of the eee$, and helped to launch this innovative currency system. eee$ was designed as a full reserve sustainable currency system based on the Swiss WIR bank model. SEA O2 assisted with branding, inclusion of sustainability considerations, and operationalization of the idea. eee$ was launched in Townsville and traded for some time before Rolf returned to Switzerland to continue development of the project.

ELDA 2016

In August 2016, Guy wrote a blog titled Gaia: A New Religion for Sustainability and posted it to Linked-in groups. On the strength of this article, Guy was invited to present at the Emerging Leaders Dialogues Asia 2016 event in October 2016 in Kuala Lumpar, Malaysia. Guy's presentation was under the heading Stories of Leadership for Sustainable Development and the topics were:

- Role of New Age Leaders for Sustainability
- God and Canons of the New Generation.

Guy presented for 20 minutes, followed by 10 minutes Q&A.

The presentation was delivered with a little theatre (Please Don't Kill Us Nature... We Can Change Our Ways) and allowed the opportuntiy to share the Long Future and Eearth Culture with the audience of 150 people from around the world.

The following day, Guy moderated a discussion with Wayne Visser and John Bailey. Unfortunately, there was not video available of the presentations.

See ELDA 2016 brochure.

Environmental Impact of Space Activity

In November 2014 Guy undertook an intensive research effort that sought to communciate the ecological implications of space activity. The data now resides on the Long Future website. The research identified a range of important issues including stratospheric soot from proposed space tourism ventures, unquantified impacts of re-entry debris, and Cosmos 1818, a satellite carrying 12kg of highly enriched uranium that is due eventually burn up in the Earth's atmosphere.

"Holy Mackerel!"
Just another day at the launch pad.

Executive Briefieng on Long Future Sustainability

The Executive Briefing was a three hour workshop on Long Future Sustainability delivered on two occasions: April 2015 and March 2016. The Executive Briefing is an intensive half-day masterclass in Long Future Sustainability that seeks to boost your knowledge, passion and drive to empower you in your role in the transformation of society to the world we all deserve. The event consists of three one-hour parts, followed by networking session. Each part consists of powerpoint, spoken work, interactive participant activities, videos, unique audio/visual content and music.

Funnel Exchange

In 2009 Guy co-founded The Funnel Exchange with Jo Shaw. Funnel sought to combine Guy's expertise in carbon with Jo's expertise in shipping. Funnel had an early win in 2009 - when the venture was just a few weeks old - in being shortlisted for the Green Shipping Initiative of the Year at the Sustainable Shipping Awards in London.


GECO was an early attempt at a carbon offset service launched in 2004. GECO - which stood for Greenhouse Emissions Completely Offset - tied carbon emissions to the retirement of Renewable Energy Certificates. The initiative was inspired by a project called Planktos that was offering carbon offsets from iron seeding the ocean.

Gigatonne Carbon

Gigaton is a business model that allows for the creation of carbon credits from carbon reduction projects on ships. With about 3% of global carbon coming from shipping, and with shipping being excluded from international treaties on climate change, a clever model is required to kick-start the decarbonising of the global shipping fleet. Gigaton has been under development since Guy's introduction to shipping via The Funnel Exchange in 2009. Gigatonne Carbon relies on an innovative model that integrates a proprietary carbon credit standard with an investment bank.

Greenhouse Challenge

Guy's fist job freelancing was with a Commonwealth Government program called the Greenhouse Challenge. Guy's job was to enroll businesses into the program and conduct a carbon audit on their operations. He would then negotiate a Co-operative Agreement with the firm on behalf of the Government. The work was undertaken via the North Queensland economic development body, Townsville Enterprise.

Through this program, Guy conducted carbon audits for:

•    Quicksilver Cruises
•    Great Adventures
•    Hinchinbrook Island Resort
•    Undersea Explorer
•    Green Island Resort
•    Daintree EcoResort

This was a fun job, involving trips to the reef. It was in this period that the name SEA O2 was coined being a play on words between the sea and CO2.

Quicksilver fast cat ferry.

Undersea Explorer dive charter boat.

Great Adventures reef pontoon.


greenT is a concept for a world leading green building to be located in a central Townsville CBD location. Cafalo, the firm that owns the site is also a member of Townsville: Solar Cities. SEA O2 collated the historical designs for the site, built the Cafalo website and wrote submission documents for Cafalo's solar cities input. In return, Guy was rewareded with airflights to China to attend the World Solar Congress in Dezhou.

Griffith University

Following his stint in the oil industry, Guy Lane studied a Bachelor of Environmental Science with Honours at Griffith University, Brisbane, Queensland, Australia (1993 to 1998).

Guy took three majors:

- Environmental Planning

- Environmental Policy

- Anthropology

In his honours year, he studied Environmental Policy and Environmental Economics and wrote a thesis paper: Environmental Management of Offshore Seismic Exploration in southeast Asian Waters.


Through SEA O2, Guy worked with leading Queensland building company Hutchinson Builders providing a range of services associated with their Townsville office. 

 •    The Hutchinsolar Experience: SEA O2 developed a website to communicate the project and on numerous occasions led school groups into the building allowing the children to see a green office actually in use. The venue was also used on a number of occasions to stage media events relating to solar power. See the feature in the Hutchinson Builders magazine and the official website here.

•    Green Building Advisory:  SEA O2 advised Hutchinson Builders on green building elements for their Townsville HQ. This involved SEA O2 working with the hydraulic, electrical and air-conditioning engineers and included water tanks, lighting, air conditioning, white roof paint and solar PV. The service helped create the venue as an interpretation center for solar power and energy efficiency in an office environment.

•    Green Awards: SEA O2 worked on a submission for awards and Hutchinson Builders won two awards for the building being a TCC sustainability Award and one from Master Builders Queensland.

•    Solar Modeling: SEA O2 built a simple 3D model of Hutchinson's building in Google Sketchup and undertook solar modeling to ensure that the solar panels were so located as to not be shaded.

•    Media Management: SEA O2 wrote press releases and co-ordinated TV and print news stories about the Hutchinson project. This also included using Huchinson's building as a venue for media news stories concerning changes in the solar power industry.

James Cook University

In 1999, Guy commenced a Graduate Diploma in Marine Science at James Cook University (JCU) in Townsville. He sat one subject, Fisheries Science, and then went on to work with the Great Barrier Reef Marine Park Authority in their GIS department. Later, Guy took a special subject in Economics at JCU that focussed on the concept of Natural Capitalism. It was through this project that Guy fostered the idea of Sustainable Townsville.

Knight Frank

SEA O2 was commissioned by Knight Frank, an international property consulting firm, to assess sustainable development options for the Thuringowa City Council Riverside Parklands housing development. SEA O2's report was submitted by Knight Frank for consideration by the then Thuringowa City Council. It is believed that this report was a cause in the subsequent development of the Itara development which has many characteristics described in the SEA O2 report.

Long Future

The Long Future Foundation is a registered Australian environmental charity. Founded by Guy Lane and David A Hood AM in December, 2014, Long Future's mission is to understand and protect our home planet for the Long Future. Long Future undertakes a range of functions including writing technical reports and performing public presentations.

Long Future gets its name from the concept framed by Guy Lane in September 2014 when he considered the question: how long does sustainability last? The answer is: for so long as Earth stays within the habitable zone. This conceptual frame is referred to as Long Future Sustainability.

Long Future has developed a number of initiatives:

Two logos of the Long Future Foundation. Neither are perfect, and a third is under development.

Life on Mars

Life on Mars is a feature film screenplay written by Guy Lane in December 2014. It tells the story Charlie Darling, a young space engineer who murders the entire 200-strong crew of his ship en-route to Mars. When he arrives on the appropriately named 'dead planet' he finds that the psychotic medic, Maddy, has likewise massacred the entire Mars colony. Thus begins an agonizing battle of wills to get off the planet before any more people get killed. The story was written with the intention of deamonizing the concept of manned missions to Mars. Life on Mars was later adapted into a vulgar, satirical novella: The Martian Cat.

Welcome to Mars, sucker...

My Clean Sky

My Clean Sky is a carbon offset service that was designed to target air travel. This brand was the fourth in a line of efforts to enter the carbon offset market, for Guy. The previous iterations were named GECO, Carbon Offset Now and Uncook. Guy raised $10,000 seed capital from a local travel agent to kick off the project.

My Clean Sky developed a number of sophisticated air travel carbon calculators including one that could interface with the Galileo travel booking system that most travel agents use.

My Clean Sky provided carbon offset services for Skytrans, a regional airline, and a range of other industries including articifial reef construction, film production and  events. See Greenaironline report on My Clean Sky.

Network Demand Management Pilot

Through SEA O2, Guy assisted in the Network Demand Management Pilot. This initiative sought to use Ergon's engineering skills 'behind the meter'. This means that  Ergon works with some of its commercial clients to develop business cases and provide project management for energy efficiency improvements. Guy's role was to help recruit organisaitons into the program.

Nil by Mouth

Through the Long Future Foundation, Guy was commissioned by Healthy Land and Water to investigate opportunities to retrieve plastic litter from the Brisbane River. The reseach identified that there was no suitable technology for retriieving litter from tidal rivers - rivers in which the water flows back and forth. So Guy invented the Tidal River Corral which has two one-way gates allowing litter to enter an area enclosed within two booms. A demonstration site was identified in St Lucia and it remains to be seen whether a Corral will be built there. The project's title, Nil by Mouth, relates to the aspiration that no plastic shall depart the mouth of the Brisbane River.

Artistic impression of two Tidal River Corrals connected to a bridge in the Brisbane River.

Penguin Offset

Through his research into Gigatonne Carbon, Guy disovered that Antarctic tourism had the highest carbon footprint per person in the whole global tourism industry. So, he created the Penguin Offset, a environmental education and carbon offset service devoted to Antarctic Tourism.

Prime Carbon

In 2007, Guy delivered a speech to the Townsville Rotary Club and introduced the concept of the Townsville Carbon Exchange. This conversation was instrumental in the development of carbon credit aggregator Prime Carbon that was based around the soil carbon sequestration associated with the use of pro-biotic soil conditioners produced by VRM.

Photo from the Townsville Bulletin article about the Townsville Carbon Exchange concept that went on to become Prime Carbon.

Working with Prime Carbon, Guy wrote a suite of draft carbon credit methodologies for submission to an Australian Government carbon credit scheme. He also wrote communication documents that were presented to Government Ministers. Through this period, Guy established the air-travel carbon offset service My Clean Sky and used Prime Carbon credits in this service.

Queensland University of Technology

Between 2015 and 2017, Guy studied a Masters of Business at Queensland University of Technology in Brisbane, Australia.

Guy's major was Finance, and Philanthropy & Non-profit Studies. Coursework also included:

  • Integrated Marketing & Communication
  • Leadership & Executive Coaching
  • Financial Markets and Institutions
  • Public Relations Management
  • Public Relations Campaigns
  • Media Strategy
  • Self Leadership
  • Digital Strategy

ReefBall Australia

Through My Clean Sky, Guy undertook a carbon audit for ReefBall Australia to identify the carbon emissions associated with producing their artificial reef substrate, the reef balls. My Clean Sky also sells reefball carbon offsets to counterbalance the carbon footprint of the constructed reefs.

reeFUEL biodiesel

With business partner Mark Roberts, Guy Lane created reeFUEL biodiesel in 2006. reeFUEL imported Australian Standard Grade biodiesel from Brisbane to Townsville in B-Double 40,000 liter tankers.

In Townsville, the fuel was retailed to the public including earth moving contractors and trucking companies. reeFUEL was the only biodiesel retailer in Australia to sell B100 or straight biodiesel - most biodiesel was sold as B20 a 20% blend with petroleum diesel.

reeFUEL traded for about 8 months before falling petroleum oil prices and changes to fuel tax legislation made the business uncompetitive. Guy's role was marketing and sales and corporate communication which included looking after the media that included print, and TV and included the cover of CityLife journal.


Through SEA O2, Guy initiated and oversaw the conversion of one of Townsville City Council's fleet vehicles into a Plug in Hybrid. The conversion was undertaken by the manufacturers of the conversion kit, Plug in Conversions Corporation from San Diego, USA. The conversion required the replacement of the small traction battery with a larger 6.1kWh NiMH battery which could be plugged into a solar powered building, thus permitting a solar powered electric car referred to as a Plug in Hybrid Electric Vehicle (PHEV). We named the project PHEW!

The PHEV could travel about 40km on battery alone before returning to hybrid mode. A year after the conversion, SEA O2 measured the fuel efficiency of the vehicle and found that it had fallen from around 5.5 litres per 100km to about 3 litres per 100km.

What this picture show: the car is travelling at 104 kmh. The video display shows that it is powered solely by battery. Also, note the blue light on the small display panel next to the gear shift. This indicates that the vehicle is being powered by the new battery.


SEA O2 is a sustainability advisory service created by Guy Lane and registered in Cairns, Far North Queensland, in January 2002. At the time, Guy was undertaking carbon audits for marine tourism operations on the Great Barrier Reef. The name SEA O2 is a portmanteau of 'SEA' for the ocean and 'O2' for oxygen.

SEA O2 is Guy's main trading entity.


Seismic Exploration

In his twneties, Guy spent two years working as a navigator aboard oil exploration ships around southeast Asia. It was a great job for a young man. He got to travel the world, the pay wasn't too bad, and everwhere he went, he got to trash the place.

He observed in all manner of environmental crimes: plastic waste thrown over the side; four hundred litres of hydraulic fluid to flooding into the sea off Singapore; engines blocks dropped into the ocean off Secyhelles; an 800 seismic ship dragging its airguns and streamer cable through the fringing coral reef adjacent to Nias Island, Sumatera, Indonesia.

Is it any wonder that Guy subsequently sought a life of environmental sustainability or that his fiction novels regularly feature the oil industry as the antagonist. These experiences triggered Guy's Ecophiny.

In this picture, Guy coils a streamer cable in the deck of the Karen Bravo off the coast of Taiwan in 1991.


Through My Clean Sky, Guy worked with Cairn's based regional airline Skytrans to implement a carbon offset scheme. Skytrans operates a fleet of over a dozen turboprop commerical planes. The scheme first involved reviewing all of the airlines fuel burn statistics to develop a comprehensive understanding of the carbon footprint. Then, it was necessary to assess the occupancy rates of the different legs in order to assess the per-person contribution to the emissions of the flight. Once these numbers were crunched, Skytrans added a calculator to their online booking system. Passengers are now able to offset the emissions from their air travel though the My Clean Sky service. Unfortunately, Skytrans ceased operations in 2015.

Society for Sustainability and Environmental Engineering

In 2005, Guy Lane was the North Queensland Chair for the Society for Sustainability and Environmental Engineering, a Committee of Engineers Australia.  During this period, Guy ran a workshop on Ocean Thermal Energy Conversion at the Townsville Port Authority. The OTEC Workshop was lead by James Cook University Senior Lecturer Peter Ridd and investigated the technical, commercial and ecological viability of OTEC for powering Townsville. See the SSEE Journal and Guy's article Sustainable Townsville Getting to the Future First (page 21).


For TCC, Guy invented, built and operated the Solabola, a solar powered WOW-FACTOR that puts colour, motion and noise to solar photo-voltaics.

This is achieved by attaching a solar panel to an electric fan that blows balls around a clear tube. Very simple and very, very effective.

The Solabola entertains children and and adults alike, allowing them all to get up-close and personal with the photovoltaic effect.


Guy's first experience in clean technology development was Solarsphere. In its early stage of development, the project was named Projekt Sierra and was headed by inventor, the late Richard von Braun. Guy became involved, initially to help move the project to the point at which it could recieve capital. Guy renamed the project Solarsphere and worked with it until the death of von Braun. Solarsphere was designed to be a very large, very inexpensive mirror for concentrating solar power projects.

Solar PV Commercial

In 2012, Guy Lane worked as a sales representative for Solar PV Commercial a  Sydney based solar supplier. The territory extended from metropolitan Sydney through to Newcastle and beyond. The firm targeted commercial systems of 100kW for clubs. Pictured is a 100kW PV system on the roof of Cardiff (NSW) RSL Club that Guy Lane closed, and a 48kW system, also.

Guy also created a website for Solar PV Commercial promoting their services in solar reflective roof paint. This drew on Guy's experience with solar paints in Townsville where they were the first line of defence to keep homes cool.


Guy stands in front of Fronius inverters, part of a 48kW PV system to the Mooney Mooney club, north of Sydney.

Strand Wind Project

In 2006, SEA O2 initiated and project managed the installation of a 6kW grid-connected vertical axis wind turbine (VAWT) on the Townsville waterfront. The device was an Italian designed the Ropatec WRE.060 - one of only a handful in the world.

The Strand Wind Project was designed as a public demonstration of renewable energy. It also functioned as a technology incubator as it was the first grid connected VAWT in Queensland.

The Strand Wind Project in its day.


In 2012, Guy worked with Sunheat Energy Systems Pty Ltd in the development of new technology. Sunheat had developed a very simple low pressure, low temperature radial steam engine that was designed to run off heat generated by simple solar troughs with energy stored in salt. Guy advised Sunheat on their capital raising documents and then brokered $250,000 investment capital that allowed them to start up.

sustainability TODAY

Between 2007 and 2011, Guy Lane delivered a fortnightly, four hour training session called sustainability TODAY to new members of the Townsville City Council Staff.

sustainability TODAY covered big picture sustainability issues such as climate change, biodiversity loss and human population growth.

The course also advised on how to implement sustainability ideas at home, such as through energy conservation, green purchasing, renewable energy and recycling.

The name sustainability TODAY was pertinant as the content was driven by stories taken from the news of the day.

Sustainable Shipping Awards

In 2009 Guy co-founded The Funnel Exchange with Jo Shaw. When the venture was just a few weeks old it was shortlisted for the Green Shipping Initiative of the Year at the Sustainable Shipping Awards in London. The submission was called the Funnel Vision. Guy and Co-Founder, Jo Shaw flew to London to get amongst the leaders in sustainable shipping.

The Bad Judge

The Bad Judge is a short (12 minute) satirical play written by Guy Lane. It was commissioned by the Climate Action Summit to take the place of a Mock Trial that was initially planned for the Summit. The Bad Judge was thus concieved of as a 'mock mock trial'. The play was delivered at pre-summit drinks at the Shore restaurant, Southbank, Brisbane on 19 September, 2014.

Download:  Mock Mock Trial Brochure   -   The Bad Judge script

The Carbon Guy

The Carbon Guy is the title of an article about Guy Lane's work with My Clean Sky. It also became a monniker by which he is occasionally known. The article appeard in the Townsville Eye, Townsville 25 March, 2009.

Read the article here: Page 1 - Page 2 - Page 3

The Carbon Suite

Launched in September, 2014 The Carbon Suite was an intiative to communicate the new financial risk called the Carbon Bubble to funds managers. The outcome of the initiative was a deeper understanding of the Carbon Bubble and a clear sense of the group-think that pervades industries.

The Martian Cat

The Martian Cat is a vulgar, mad-cap satire that tells the story of Charlie Darling, an Inter-Planet space engineer who goes to Mars with a plan, and meets a mad woman and a cat.

The Martian Cat is also the mascot for the official movement opposing manned missions to Mars, also an initative of Guy Lane.

The Moogh

The Moogh is Guy's fifth novel. He started writing the story on the CityCats ferry service on 17 March 2015 and launched the book at Supanova Pop Culture Expo on 27 November 2015. The book sought to set off a mass awakening by creating a pop culture character for sustainability. The story follows the tale of Maggie Tarp, journalist, in the final few weeks of the Moogh's existence.

Official Moogh website.

The Oil Price

The Oil Price is Guy's first novel. It was commenced following a trip to Dubai, and the book is set mostly in this city. The story follows Danny Lexion, a successfu property developer who falls for a beautiful and intense environmental activist called Bren Hannan. The story includes themes about the environmental harm created by the oil industry, Iraq security contractors, the corporate communication industry and greenies.

Trees for Fleet

Working between Council's sustainability and fleet departments, Guy developed a program called Trees to Fleet. Trees to Fleet sought to link the carbon sequestration associated with Council's tree planting initiatives with the carbon emissions associated with Council's vehicle fleet. Guy undetook a carbon emissions audit of the fleet and also a carbon sink assessment of the trees. Through the program, a service agreement was initiatied where Council's fleet was rendered carbon neutral by assignment of the tree planting sequestration.

Tuna Long-Lining

At age 18, Guy undertook a TAFE Course in commerical fishing and subsequently worked on many different fishing boats.

He caught snapper using drop lines; crayfish in pots off Geraldton; deepwater crab off Rottnest Island; sardines with a purse seine off Fremantle; spanish mackerel by trolling off northwestern Australia. Guy also trawled for prawns and scallop on a number of occasions.

The highlight of these expeditions was five trips on three tuna-longliners from Mooloolaba and Cairns.

Pictured here, Guy relaxes with Isurus oxyrinchus, the shortfin mako shark, on the deck of the tuna longliner, Rainbow Warrior (I lie not, that was the name of the boat.)

Uncook Cardwell

On behalf of Girringun Aboriginal Corporation, SEA O2 developed Uncook Cardwell. This was an initiative to carbon offset the emissions associated with the Caring for Country Conference in Cardwell, 2008. SEA O2 undertook a carbon audit of the planned conference (about 800 tons CO2) then coordinated the acquisition and distribution of 2,000 CFL lamps to replace incandescent light globes. The lamps were installed in Cardwell homes by members of the Girringun Aboriginal community. The initiative was referred to as Proactive-recarbon-ciliation.

Members of the Girringun Community line up for training in effective incandescent globe removal techniques.

Yellow Crane Runs on Greenpower

In 2010, through SEA O2, Guy worked with a Property Developer who was constructing a three-story commerical building, 19 Stanley Street. Guy observed that the building site used an electric crane and so recommened that the building site be converted to Ergon Energy Clean Energy, a Green Power product. This allowed for the press release and subsequent TV news story: Yellow Crane Runs on Green Power. Picture here, Guy argues briefs the journalist on how best to interview the concreter who has been hauled off the building site to be a talking head.

Prior to the media interview, Guy was sitting in a Thematic Communication workshop being led by Sam Ham. During the interview, at the time that this photo was taken, the journalist asked the concreter how the crane was going since it was running on greenpower. Guy interrupted, pointing out that Greenpower was a contractual arrangement, and there was no reason why the performance of the crane would be any different. The journalist asked the question, regardless, and the concreter answered, "It's just fine. We haven't noticed any difference in the crane's performance." Guy's insight was that you'll often reach a wider audience if you let people tell the stroy their way.


Yongala was originally as a feature film screenplay. Later, it was adapted as a novel. Yongala is historical fiction. It tells the story of the finaly voyage of SS Yongala albeit with fictional characters. The book was written to communicate the idea that the science of climate change had been understood since 1905. The book was launched in March 2015, 104 years after the ship sank, at the Queensland Maritime Museum.